“Cuties” filmmaker Maimouna Doucouré says that Netflix’s initial marketing campaign opened up the film to a level of criticism that it didn’t receive after its Sundance Film Festival debut in January, and that she’s fighting “the same fight” as her critics.

The hashtag #CancelNetflix trended across online media Over the weekend because of continuous reaction against the French film “Cuties,” which started commotion in America after the film advanced onto streaming giant Netflix.

Cuties (French: Mignonnes) is a 2020 French coming-of-age comedy-drama film written and directed by French-Senegalese Maïmouna Doucouré in her feature directorial debut. The film stars Fathia Youssouf, Médina El Aidi-Azouni, Esther Gohourou, Ilanah Cami-Goursolas, and Maïmouna Gueye. The plot revolves around a French-Senegalese girl with a traditional Muslim upbringing who is caught between traditional values and Internet culture. According to the filmmakers, the film is intended to criticize the hypersexualization of pre-adolescent girls.

The film’s substance wasn’t the purpose behind the shock, in any case. The original American banner for “Cuties,” is different from the French version, which included the film’s young cast in more bashful attire (pants, coats). The American spread, then, presented the cast in two-piece dancewear posing intriguingly.

Creators of the film, alongside Netflix, have shielded the female-coordinated film, which they state critiques the sexualization of pre-teen girls, as per a Netflix statement.

In a statement, Netflix said, “Cuties is a social commentary against the sexualization of young children. It’s an award-winning film and a powerful story about the pressure young girls face on social media and from society more generally growing up – and we’d encourage anyone who cares about these important issues to watch the movie.”

On Thursday,  An appeal on change.org approaching users to cancel their Netflix memberships at present stands at over 600,000 marks. 

DeAnna Lorraine, a previous  Republican candidate for Congress from California, tweeted that “Child pornography is illegal in America”.

“As the mother of an eight-year-old girl, I STRONGLY support #CancelNetflix,” added Beatrice Cardenas, another California Republican.

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