Imagine you run a successful business for recent decades- having pretty good statistics and graphs. Is it enough to win the loyalty of your customer base? If you really think that previous records are key to embracing customer’s interest and loyalty towards your brand- you might be wrong.
No one can deny that Product quality and services are important factors of your sales but your progress doesn’t completely depend upon it. Front page of your brand is always your marketing and storytelling campaigns. There is no more powerful means to connect your buyers but storytelling. Most often consumers are influenced by your branding story that makes an emotional connection to them. Making a decision is a logical process, if your customer finds your product reliable, they definitely become your permanent buyer. But storytelling is an incentive that propels emotional attachment of your buyer.
How to make your brand story impactful?
It is very obvious that if your brand story makes someone feel something you conquer a space in their subconscious. Here are some important points to make your brand story powerful
Target personal interest of your buyer
Although brand stories focus on sales and purchase,their main focus is to target the personal interest of the buyer. Why is it important to ensure personal interest of your customers? Customers’ interests are important because there are the primary consumers of your product on a daily basis. For this reason try to make the individual primary subject of your story. Whole story revolves around the personal interest of your buyer.
Develop relatable story
While creating a story, a brand must follow sensible content criteria. Always remember you try to interact with an active audience, who have fervent sense of authentic and inauthentic content. Avoid phoney and fake ideas in front of them. If you present fake, inauthentic storytelling- your credibility is at stake.
Take care of customs and beliefs of buyers
Brand stories must exhibit values and beliefs of people. Your story is interesting and emotional at the same time but it must not be insensitive about customs and beliefs of any group around the world. Try to focus on traditional activities and festivals in your storytelling – because relevant festive touch makes a joyful and emotional connection between your product and customers.
Brand stories are not only used to convince your client to buy your product, but also connect them emotionally. Your whole Campaign is aimed to make a dedicated customer base. If your story makes them feel something deep inside, they become your loyal consumers. It is a fact that stories have an ability to move someone. Your company’s Data is only limited to your business history and quickly forgotten but words and stories have an everlasting impact on a person’s mind. Remembrance will make a customer loyal to you.
Hook of story
Hook is a repetitive central idea of a story, so hook must have powerful words. Advertisement is important to spread your message across people that is why punch lines of your story are impressive, strong and mindful. Hooks are the central attraction of your branding campaign.
A story is only impactful when all the elements of the story are present with accurate order. Fluency in story is something that sticks your audience to your channel and forces them not to tune out. There must be a complete harmony among start, middle and end of your story.
This is the time to make your brand story impactful and attractive. It might be the most meaningful service ever to your business. Show your creative side, and let’s conquer the business world.
Cover Photo Credit: disruptivestatic
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