Google Fined €1.49 Billion For Abusing Online Ads Practices That Violated European Antitrust Laws - Insight Trending

Google Fined €1.49 Billion For Abusing Online Ads Practices That Violated European Antitrust Laws

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Google Fined €1.49 Billion For Abusing Online Ads Practices That Violated European Antitrust Laws
Google was fined €1.49 billion ($1.7 billion) by the European Union on Wednesday for violating European Antitrust Laws by blocking some rival websites online search advertisers, the tech giant’s third big antitrust penalty since 2017.

Google and parent company Alphabet were found to have violated EU rules by forcing prohibitive statements in contracts with websites that utilized its AdSense advertising business. That kept Google rivals from placing their advertisements on these sites, the EU's competition commissioner, Margrethe Vestager, said Wednesday.

The European Commission, said that the fine accounted for 1.29 percent of Google’s turnover in 2018, said in a statement.

“Google has cemented its dominance in online search adverts and shielded itself from competitive pressure by imposing anti-competitive contractual restrictions on third-party websites,” European Competition Commissioner Margrethe Vestager said.

The EU said it came up with the figure because Google dominated online advertising for so long. "The Commission's fine takes account of the duration and gravity of the infringement. Fine has been calculated on the basis of the value of Google's revenue from online search advertising intermediation in the EEA," it said in a news release.

Google's senior vice president of global affairs, Kent Walker, said the company agrees that "healthy, thriving markets are in everyone's interest."

"We've already made a wide range of changes to our products to address the commission's concerns. Over the next few months, we'll be making further updates to give more visibility to rivals in Europe," Walker said in a statement.

Google is currently attempting to consent to the order to guarantee a level playing field with proposals to support price correlation rivals and prompt Android users to pick their favored browsers and search applications. Critics, however are as yet not cheerful.

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