|Cover Photo Credit: Shazam|
Apple Acquires Shazam, Will Make App Ad-Free For All Users
Apple has effectively finished its securing of Shazam, the music recognition startup and app for a reported $400 million, as per the verge. The European Union had given Apple its thumbs up for the securing of U.K – based Shazam earlier this month. Now, that acquisition is complete, and that it would before long be making the service advertisement free to use for everybody.
“Apple and Shazam have a long history together. Shazam was one of the first apps available when we launched the App Store and has become a favorite app for music fans everywhere,” said Oliver Schusser, Apple’s vice president of Apple Music.
“With a shared love of music and innovation, we are thrilled to bring our teams together to provide users even more great ways to discover, experience and enjoy music.”
Shazam began life in the U.K. in 1999 as an item called 2580, named after the number clients needed to dial to achieve the service through message. Shazam helps people discover, interact with and share video, audio or printed content across devices and mediums — and allows music fans to follow their favorite artists and share in the thrill of discovery.
According to Apple’s press release, Shazam has been downloaded over 1 billion times around the world, and users identify songs using the Shazam app over 20 million times each day.