Microsoft relaunches its news app to compete with Google News and Apple News

Microsoft’s old website, used to be a standout amongst the most-went by sites around the world. Before long, regrettably, tagged along Google and different contenders. Clients began moving far from MSN to different destinations, which basically made MSN vanish. 

Quick forward to now, Microsoft has made a rebound. It is relaunching its News application, which used to be a piece of MSN initially. The News application will come as a refresh to individuals who as of now have the old MSN application. Microsoft has apparently chosen to direct far from the MSN marking in the application so it can rival Google News and Apple News better. The MSN site itself will continue as before. Microsoft has gladly boasted how the new application will “keep you educated in an effortlessly available, compressive, and dependable way.”

In a blog, the Editor in Chief of Microsoft News, Rob Bennett has said that the new app will allow users to subscribe to specific fields/interests and will show them news according to their own interests. They have added support for personalized push notifications, a dark mode and personalized widgets for home screens as well.

Going into details, the app enables users to set their interests, such as finance, international incidents, sports etc. themselves. This helps the app show topic-specific news in the user’s news feed. Moreover, users can choose how they want to receive alerts of breaking news and/or local incidents. The new dark theme has reportedly been developed to facilitate night reading.
The new app has been released a month after Google released Google News. This paired with the fact that Microsoft’s News app’s “updated, modern interface” is strikingly similar to that of Google News and Apple News shows how Microsoft is trying to take a chunk of the readership of both of the aforementioned apps.
The app utilizes an AI-tool along with 800 human editors around the world to bring local and international news to users. News from over 1000 publishers and more than 3000 brands is curated in an orderly fashion and presented to readers according to their preferences.

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